L’ Agenda des Décideurs

 

mydigitalweek-clock

 

Avr
13
mar
2021
#MARKETING – Omnicanal : L’âge du consommateur connecté – By VIUZ
Avr 13 @ 10:30 – 12:30

Omnicanal : L’âge du consommateur connecté

Nous assistons à une transition accélérée vers le commerce connecté et les usages digitaux. Le retail et le digital fusionnent. Le commerce devient une expérience globale, qui inclut des services, implique marque, sa communication, sa maitrise des leviers marketing notamment digitaux. Le consommateur devient un consommateur connecté.

TEMPS FORTS 

Avr
29
jeu
2021
#RETAIL – Digital Retail Tour – By POPAI
Avr 29 @ 9:30 – 12:00

POPAI FranceDigital Retail Tour

 

Ces dernières années, nous avons assisté à une mutation constante du Retail. Nous pouvions lire sur toutes les lèvres que « le point de vente physique est mort, le e-commerce est roi ! ». Les enseignes ont dû se remettre en question et retravailler leur approche marketing auprès des consommateurs, devenus de réels consom’acteurs – exigeants, avertis et volatils.

TEMPS FORTS

  • Comment fidéliser cette nouvelle clientèle et répondre à ses attentes ?
  • Comment se distinguer de manière pertinente de tous ces concurrents ?
  • La découverte de magasins où les innovations technologiques sont les nouveaux déclencheurs d’émotions
Mai
11
mar
2021
#MARKETING – CX APAC – By FORRESTER
Mai 11 @ 3:00 – Mai 12 @ 6:30

CX APAC – LIVE VIRTUAL EXPERIENCE

CX is a fundamental principle of any successful business, but simply creating a good customer experience program within your business is no guarantee of success. Great CX comes about when you develop a positive customer journey and support and enhance that journey through strategic integration with the data and analytics that has the potential to transform your business and your customers’ experience. CX APAC is the must attend conference that will bring together CX and data-driven analytics to help CX practitioners become smarter, more agile and more informed as they shape the customer journey now and drive business growth into the future. This year will zero in on the art and science of leveraging data while also staying true to your customer and your company’s values. ​

HIGHLIGHTS

 

Mai
20
jeu
2021
#RETAIL – Europe Summit 2021 – By FUTR GROUP
Mai 20 @ 9:30 – Mai 21 @ 17:15

Europe Summit 2021

 

 

FUTR is Europe’s only Summit focused on fresh thinking and progressive change in the future of retail, marketing and commerce. Our attendees have told us it is « the ONLY Retail and Marketing event they attend all year. It is the annual gathering of brands and retailers across Digital, Marketing, Ecommerce, Retail, Innovation and Customer Experience, that want to stay at the cutting-edge of insights, technologies and solutions across retail and marketing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge “the gap between now and next”, while carrying forward authentic values with no baggage.

HIGHLIGHTS

  • Pandora’s agile formula to rapidly evolve online and in-store experience
  • A better tomorrow – old industry, purposeful new marketing
  • Adapt to survive – transforming retail innovations
  • Content & messaging technology to drive commerce
  • Building online to offline & offline to online success
  • The business of navigating mobile & social commerce
  • Customer experience is more important than brand

Full program here.