#MARKETING – The Future of CRM: Engineering Better Experiences – By Oracle

    18
    Quand :
    lun 20 Sep 21 @ 8:46 – 9:46
    2021-09-20T08:46:00+02:00
    2021-09-20T09:46:00+02:00
    Coût :
    Gratuit

    The Future of CRM:
    Engineering Better Experiences


    Larry will be launching a new product on Monday, Sept. 20 via a virtual
     Oracle Live event that will aim to solve an age-old problem between sellers and marketers – and be the first on the market to do so. 

     
    With the pandemic cementing digital selling, 64% of B2B businesses intend to increase the number of hybrid sellers over the next six months, making this model—representatives who interact with customers via video, phone, apps, and occasional in-person visits—the lead sales role, according to McKinsey.
     
    Thing is, the old-aged issue of sales and marketing alignment makes the shift to a new digital selling model almost impossible. With active customers across every channel, the only way to stay relevant is to automate with AI and frankly, the automation that was promised 20 years ago is leaving everyone behind. Unfortunately, while the largest CRM vendor in the world heavily invests in other areas, the dream of true salesforce automation has turned into “salesforce administration.”
     
    85% of B2B marketers say lead generation is their most important content marketing goal but only 5 to 10% of qualified leads successfully convert for marketers. Why? Only 56% of B2B companies verify business leads before passing it to the sales team, according to ZoomInfo. That’s a huge miss.
     
    What if this all could be automated? It pays when sales and marketing are aligned: In fact, revenue growth is 70% more common among organizations where sales and marketing are highly aligned, according to this Revenue Marketing Report.
    Rob Tarkoff, EVP of Oracle Advertising and Customer Experience, shares his thoughts on this here.