L’ Agenda des Décideurs

 

mydigitalweek-clock

 

Nov
10
mer
2021
#MARKETING – TikTok Download Performance – By TIKTOK
Nov 10 @ 12:00 – 14:30

  TikTok Download Performance

 

Did you know that TikTok delivers a 30% higher paid media ROAS on average vs all digital media? Additionally, 63% of TikTok users are inclined to watch an ad – more so than on any other platform. Because our community are more engaged with ads they see on the platform, ads on TikTok can outperform benchmarks whatever the advertising objective – from lead-gen to conversions. In this next iteration of TikTok Download, see why TikTok delivers as a performance channel, understand how our newest ad products and e-commerce solutions are driving conversions, and understand how to activate within our self-service platform, TikTok Ads Manager.

HIGHLIGHTS

  • Introduction and Welcome to TikTok Download Performance
  • The Power of TikTok
  • Ads Manager in Action
  • Creating for TikTok

Full program here.

Nov
18
jeu
2021
#RH – INNOVATIONS – The Human Imperative – By Global Peter Drucker Forum @ Hilton Vienna Park
Nov 18 @ 9:00 – Nov 19 @ 17:30

The Human Imperative 

 

As exponentially advancing digital technology transforms so much of work and the world, questions inevitably arise about the place of the human being. Some say human roles will be diminished; others insist that the growing possibilities of “data-driven” decisions and actions will call even more for people who can combine science with common sense.

The past years’ experience of global pandemic has thrown such questions into high relief, whether in organizations choosing to invest more heavily in automation or among policymakers implored to simply “follow the science.” We can expect economic, fiscal, cultural, and political crises to escalate in the wake of Covid, and the tension between the technocratic and the humanistic forces to reach a breaking point.

The former see a time of upheaval as an opportune moment to force a large-scale “reset” to a system currently flawed in many ways. The latter reject revolutionary redesign as counter to human nature – which craves, as Peter Drucker put it, a balance between “change and continuity.” Which is the best way forward, and how can we ensure that it prevails?

Leading thinkers at our 2021 Forum will grapple with important questions including but not limited to the following: Must there be a human imperative at the core of organizations? How would we define it? What threatens it most today? How could good management serve it better?

Program

https://www.druckerforum.org/fileadmin/user_upload/2021/program_nov_18_19_in_person/13PDF21_in_person_Drucker_Forum_Nov_18_19.pdf

 

Jan
20
jeu
2022
#MARKETING – Huawei Ads : App Promotion, Search et Display – By AD4SCREEN
Jan 20 @ 10:00 – 10:45

AD4SCREEN - MMAF

Huawei Ads : App Promotion, Search et Display

Ad4Screen vous donne rendez-vous le jeudi 20 janvier de 10h à 10h45 pour un webinar dans lequel vous allez découvrir les possibilités offertes par Huawei Ads. Ne passez pas à côté de ce live qui pourrait vous aider à construire votre stratégie marketing pour 2022. L’écosystème AppGallery de Huawei est de plus en plus populaire en France. Comme Google et Apple, Huawei propose depuis quelques mois son propre magasin d’applications. En 2022, Huawei Ads, avec l’app promotion, le search et le display, offre de nouvelles opportunités pour les marketeurs qui souhaitent développer la notoriété de leur application.

TEMPS FORTS

  • Chiffres clés Huawei Ads
  • Nouveautés et tendances 2022
  • Soumettre une application sur App Gallery
  • Formats et ciblages du réseau display
  • Développer sa notoriété
  • Se lancer sur l’app install
Fév
3
jeu
2022
#MARKETING – 27e édition de l’Observatoire de l’e-pub – By SRI
Fév 3 @ 9:00 – 12:00

SRI - Syndicat des régies internet
27e édition de l’Observatoire de l’e-pub

 

Le SRI et l’UDECAM organisent la 27e édition de l’Observatoire de l’e-pub, qui se déroulera le jeudi 3 février prochain à 9h, en ligne. Réalisée par l’équipe du cabinet Oliver Wyman, cette étude analyse l’évolution des principaux leviers de la publicité numérique en France, sur l’ensemble de l’année 2021. Pour plus d’information sur l’Observatoire, rendez-vous sur le site du SRI. Au vu de la situation sanitaire actuelle, l’événement aura lieu en digital.