L’ Agenda des Décideurs

 

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Oct
23
mer
2019
#TECH – IoT Innovation Summit 2019 – By SierraWireless @ Novotel Paris Tour Eiffel
Oct 23 @ 10:00 – Oct 24 @ 19:00

Logo SierraWireless


IoT Innovation Summit 2019

Discover, Explore, Connect

Join the cellular IoT community and ecosystem in Paris at the annual Innovation Summit IoT event organized by Sierra Wireless:

  • Discover and learn from exciting upcoming technologies and feedback from deployed solutions and running businesses,
  • Explore and experiment new technologies to build your IoT solution during concrete workshops, technical sessions, and technical demos in the showroom,
  • Connect with the cellular IoT community, companies and meet with the experts building today and tomorrow’s IoT solutions.

Benefit from an early bird discount and receive our LTE-M & NB-IoT mangOH Yellow open source hardware platform, running Octave distributed platform with 3 months connectivity included!

TEMPS FORTS

Day #1 – Wednesday, October 23 10am-6pm: Developer Workshops day (100p)

Join us for a full day of exploration and experimentation for the developer audience. Bring your laptop! Build device-to-cloud and distributed computing IoT applications using mangOH Yellow open source hardware industrial-grade platform and distributed data orchestration solution Octave

Some developer experience (either embedded software or cloud software development) is required (junior to expert skill levels). Non-technical profiles are invited to attend on October 24th.

Day #2 – Thursday, October 24 9am-6pm: Plenary day (400p)

Discover & learn from exciting upcoming IoT technologies during conferences given by IoT experts, and feedback from the field based on concrete IoT deployments and running businesses. Attend the conferences and participate to interactive round table sessions.

Explore the technologies in the technical sessions and in the demos showcased in the exhibition showroom.

Connect with the IoT experts and IoT solution providers during the networking sessions organized in the exhibition showroom around exhibitors demos.

Nov
19
jeu
2020
#Marketing – HUBDAY Social & Digital Advertising – By HUB Institute @ HUB Lab
Nov 19 @ 8:30 – 17:00

 

Réinventez le marketing et la publicité

Quand les média sociaux fusionnent avec le mobile, quand la publicité TV devient adressable ou programmatique avec la data, quand la créativité s’hybride avec l’intelligence artificielle, il est temps de reinventer le marketing et la publicité. A l’heure de l’IA et de la data, la publicité vit un veritable bigbang. Si rien ne sera plus comme avant, le nombre de possibilités explose : interface vocale, DCO (Dynamic Creative Optimisation), campagnes d’influences, vidéo verticale, publicité géolocalisée.

TEMPS FORTS

09:40 -> Advertising & personnalisation : utiliser la social data pour s’adresser à la bonne audience

10:35 -> Conversationnel & IA : 3 best practices pour votre stratégie social media

14:25 -> Data & advertising : 3 best practices pour booster vos campagnes social !

Retrouvez le programme complet ici

Juin
16
mer
2021
#MARKETING – TikTok Download 2021 – By TikTok
Juin 16 @ 11:00 – 15:00

TikTok - Make Your Day

TikTok Download 2021

 

Download is back! Experience our biggest update yet, with inspiring insights, product announcements and vertical best-practice recommendations in five top verticals across five local-language stages. Hear the latest from EU leaders on our mission to inspire creativity and bring joy, and how we’re helping advertisers drive big, brand-safe results and reach TikTok’s unique, diverse audiences. Still unsure of where to start with advertising on TikTok, or need a refresh from the experts on the latest planning recommendations across the funnel? Go deep across five language stages to hear from the local TikTok team, and learn from leading brands and Creator partnerships that have delivered big results across a range of advertising objectives. Join for the valuable insights, stay for our special guest (to be announced) and a virtual event experience and party that is not to be missed!

HIGHLIGHTS

  • Insight into TikTok’s global growth strategy and story so far, and sharing what you can expect throughout the day
  • What’s Next in Platform, Product and Brand?
  • Talking Music on TikTok with Special Guest
  • Closing remarks and hear about what you can do next to take your advertising on TikTok to the next level

Full program here. 

 

Nov
18
jeu
2021
#MARKETING – HUBDAY Social & Digital Advertising – By HUB INSTITUTE
Nov 18 @ 8:30 – 17:00

HUB Institute | Digital Think TankHUBDAY Social & Digital Advertising

 

Entre réel et virtuel nous sommes à la croisée des mondes avec des frontières qui deviennent de plus en plus floues. Les consommateurs attendent de nouvelles expériences plus interactives et divertissantes, suite à de nouveaux usages acquis lors d’une période où le virtuel a pris une place dominante dans nos vies. Si l’usage des médias sociaux s’est démocratisé, ces derniers ont surtout fait perdurer les interactions sociales tout en devenant de véritables accélérateurs de business. En parallèle, le marché publicitaire reprend de l’élan et se relance après une année difficile. Social commerce, publicité segmentée, reconnaissance visuelle, réalité augmentée : quels seront vos atouts de demain ?

TEMPS FORTS

  • Tendances & Innovations Social & Digital Advertising
  • Diversification des plateformes : comment toucher de nouvelles audiences ?
  • Comment les marques doivent aborder le marketing d’influence
  • La reconnaissance visuelle : nouvel atout gagnant des médias sociaux ? 
  • De McDonald’s à RedBull, comment la publicité TV segmentée permet d’optimiser sa couverture publicitaire ?

Programme complet ici.