L’ Agenda des Décideurs

 

mydigitalweek-clock

 

Jour
mai 2021 – janvier 2023 Mai 2021 – Jan 2023
Tout plier Tout déplier
Mai
11
mar
2021
#MARKETING – CX APAC – By FORRESTER
Billets
Mai 11 @ 3:00 – Mai 12 @ 6:30

CX APAC – LIVE VIRTUAL EXPERIENCE

CX is a fundamental principle of any successful business, but simply creating a good customer experience program within your business is no guarantee of success. Great CX comes about when you develop a positive customer journey and support and enhance that journey through strategic integration with the data and analytics that has the potential to transform your business and your customers’ experience. CX APAC is the must attend conference that will bring together CX and data-driven analytics to help CX practitioners become smarter, more agile and more informed as they shape the customer journey now and drive business growth into the future. This year will zero in on the art and science of leveraging data while also staying true to your customer and your company’s values. ​

HIGHLIGHTS

 

Lire la suite
Catégories : data DIGITAL Digital marketing eMarketing Expérience client Marketing Marketing Digital Networking Nouveauté Nouvelles technologies relation client service service client Stratégie UX Étiquettes : #uxdesign brand expérience business consommateur customer experience customers CX expérience utilisateur
Sep
30
jeu
2021
#MARKETING – CX EMEA 2021 – By FORRESTER
Billets
Sep 30 @ 11:00 – Oct 1 @ 15:30

Forrester Wave: Loyalty Solutions, Q2 2021 | Cheetah DigitalCX EMEA 2021

CX EMEA is a must-attend conference for customer experience and marketing leaders who are looking to become smarter about their customers with connected intelligence while also being respectful of customers needs, wants, and expectations. This year, the event will zero in on the art and science of leveraging data with an added focus on staying true to both your customer’s and your company’s values.​ CX EMEA runs September 30–October 1, 2021. Register now to gain exclusive insight into what it takes to understand, support, and create everlasting relationships with your customers.

HIGHLIGHTS

  • Conversation With A CX Leader
  • Forrester Certification Live: Leading With Customer Obsession
  • Why And How To Design Inclusive Experiences
  • The Value Propositions Of Diversity, Equity, And Inclusion In Tech

Full program here. 

 

Lire la suite
Catégories : Expérience client Marketing relation client Étiquettes : customer CX tech
Jan
17
mar
2023
#MARKETING – The future of CX: Re-orienting digital and people strategies around the customer By Medallia
Billets
Jan 17 @ 10:00 – 11:00

The future of CX: Re-orienting digital and people strategies around the customer

Customers want more control over their experiences than ever before:

  • 89% expect self-service options when they visit a company’s website
  • 75% assume brands will know their purchase history
  • 70% feel that giving feedback is part of having a relationship with a brand.

This is creating a new imperative for companies to develop customer-centric systems and CX strategies.

TEMPS FORTS 

Join Medallia’s John Abraham, in conversation with Astrid Kowalczyk, Head of CX Insights and Analytics at Volvo Cars and Scott Richardson, VP of Marketing at Liverpool Football Club to explore how these trends are influencing CX strategies in 2023 and beyond. Topics will include:

  • The importance of customer-centric data architecture to improve experiences across all channels
  • How to personalize experiences in a way that adds value for each customer and builds trust
  • Embedding CX expertise across silos, for faster innovation and more connected experiences.

 

Lire la suite
Catégories : DIGITAL Digital marketing Expérience client relation client Étiquettes : CX tendances
mai 2021 – janvier 2023 Mai 2021 – Jan 2023